Cornerstone Alliance



Supporting multiculturalism​

The Federation of Ethnic Communities’ Council of Australia (FECCA) is the peak, national body representing Australians from culturally and linguistically diverse (CALD) backgrounds. FECCA’s role is to advocate and promote issues on behalf of its constituency to government, business and the broader community.

Cornerstone Alliance partners with FECCA to develop and implement their marketing and engagement plan. We do this by working closely with the team to effectively raise  brand profile and promote the important work they do in bettering the lives of people from CALD backgrounds.

Typically, we would manage social marketing, collateral development, media management and anything that falls within the promotional area of corporate service for  FECCA. Working with FECCA is highly engaging, and at the same time fulfilling, a perfect match for a diverse group of people that we are at Cornerstone Alliance. 

Social media campaign management Conference collateral and signage design

FECCA’s biennial conference in 2019 was hosted in Hobart, with over 530 delegates in attendance. The project began as a social media promotion campaign via Facebook and Twitter pages using high quality graphic designed posts. This campaign proved hugely successful and Cornerstone Alliance was then tasked with the graphic design of collateral and signage at the conference. 

Royal Commission into Aged Care quality and safety video production

Cornerstone Alliance produced this video for FECCA to promote is resource for culturally and linguistically diverse people wanting to make a submission to the Aged Care Royal Commission. Our marketing and design team support FECCA through on-demand marketing and engagement services.  

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