Good Shepherd promoted its financial wellbeing products and services through...
Good Shepherd
Good Shepherd aspires for all women, girls and families to be safe, strong and connected. They are committed to tackling challenging issues that adversely affect them.
Cornerstone Alliance partners with Good Shepherd Australia New Zealand to implement their marketing and engagement plan. We do this by working closely with the team to effectively promote their services to women, girls and families from lower socio-economic areas.
No Interest Loans campaign
Good Shepherd’s flagship product is No Interest Loans. In order to raise awareness and uptake of these No Interest Loans in South Australia, Cornerstone Alliance was engaged to develop animated videos explaining what the loans were, the eligibility and the charitable community credit concept.
Cornerstone Alliance developed a marketing campaign and created content to promote Good Shepherd’s No Interest Loans in SA.
The campaign included:
- Radio commercials matching customer personas, delivered via metro and regional channels
- Outdoor advertising using billboard, street and retail signage in low socio-economic areas
- Digital marketing campagn based on bottom 20% affluence, based on buyer behaviour online.
- Print media advertising campaign through a series of Weekender inserts
- Social media advertising campaign through Facebook and partner channels.
SA Small Business Recovery Program
Cornerstone Alliance was contracted by Good Shepherd Australia New Zealand to deliver the marketing collateral for the SA Small Business Recovery Program. Cornerstone worked with South Australian businesses to capture high resolution images, videos and designed marketing collateral for distribution within SA networks. A motion graphic Ad was created for a social media advertising campaign that worked as a funnel for the program. The program was successfully delivered into South Australia in 2021, in the aftermath of COVID.
Mobile Good Money event collateral
Good Shepherd promoted its financial wellbeing products and services through travelling pop up stores. Cornerstone Alliance developed the whole event marketing package for this purpose, giving them a consistent and professional appearance. We developed everything from the flyers and brochures to the banners, marquee and merchandise.