Protect Your Community​

FECCA commissioned Cornerstone Alliance to develop a multi-lingual campaign for multicultural people in Australia affected by the pandemic. Cornerstone developed a brand guide, campaign artefacts, designed collateral, developed messaging, produced content and marketed these to targeted communities and
geo-locations in Australia. The campaign was translated into 13 languages. 

The hero piece of collateral produced was a motion graphic Ad that was translated and targeted to specific communities during the campaign. We also produced a CEO-message video, where Mohammad Al-Khafaji took people through the six effective measures to keep themselves and their communities safe from COVID. Campaign collateral was distributed using social media channels, website, electronic mail, posters and flyers.

Evaluation was delivered at the end of the project campaign.