We get it. People out there don’t seem to like marketers and everything they do. There is a general assumption that marketers are annoying and pushy at best and exploitative and manipulative at worst. That marketers are the evil by-product of a hyper-capitalistic society with seemingly no morals, little compassion, and much greed. So why… Continue reading Why people hate marketers and how to change that
Category: Articles
6 Things To Know When Engaging with the Bhutanese Community
Recently, Cornerstone Alliance worked with the Bhutanese community to better understand how they communicate with each other, what platforms they use, and how they consume information. The City of Salisbury in Adelaide is home to a large population of Bhutanese people. As with most multicultural communities, Bhutanese people congregate together and choose to live in… Continue reading 6 Things To Know When Engaging with the Bhutanese Community
What the pandemic taught us about public health campaigns
Australia prides itself on its cultural diversity, with almost 28% of the population being born overseas (Australian Bureau of Statistics 2022), and almost 23% using a language other than English at home (Australian Bureau of Statistics 2022). However, the COVID-19 pandemic has raised some important lessons for public health officials and marketing personnel about the… Continue reading What the pandemic taught us about public health campaigns
How to create a marketing strategy that works
Have you ever had a moment thinking that you made the best marketing strategy in the world and yet, no one comes to buy your product? What happened? What went wrong? What is your strategy? It all comes down to whether you have done enough research on your product, market, and competitors and how you… Continue reading How to create a marketing strategy that works
Multicultural Marketing is more than the colour of your graphics
To get the maximum impact with your multicultural marketing, there are a few more things to consider than colouring your graphics with different skin tones or translating words written in English into a set of languages for distribution. Think about it through a simple comparison. You steam your fish, I curry it. You wear a… Continue reading Multicultural Marketing is more than the colour of your graphics
Why you need to start using design thinking.
“You need to start using Design Thinking.” This was the first thing my design lecturer told me in University. During that time I merely thought that design thinking was simply creating a product that looked good for everyone to see.