FECCA wanted to raise awareness to avoiding the use and dependence on prescription opiates for vulnerable patients, especially in the multicultural and ethnic communities. To do so a series of communication messages is necessary.
Cornerstone Alliance was assigned to develop a marketing strategy and produce marketing collateral to communicate their message to their target audience in a positive and encouraging manner.
Brochures, Digital Content and Animated Videos were used to advertise FECCA’s messages using bright colours, joyful characters, and bold fonts to convey positivity.