Cornerstone Alliance

Multicultural Marketing is more than the colour of your graphics

To get the maximum impact with your multicultural marketing, there are a few more things to consider than colouring your graphics with different skin tones or translating words written in English into a set of languages for distribution. Think about it through a simple comparison. You steam your fish, I curry it. You wear a… Continue reading Multicultural Marketing is more than the colour of your graphics

Why you need to start using design thinking.

“You need to start using Design Thinking.” This was the first thing my design lecturer told me in University. During that time I merely thought that design thinking was simply creating a product that looked good for everyone to see.