What a big week in Canberra, with Cornerstone Alliance supporting FECCA’s multicultural marketing, communications and engagement work.

About the Disability Inclusion Act The South Australian Government in 2022 organised an independent review of the Disability Inclusion Act 2018 (SA), conducted by Richard Dennis AM PSM. This review involved an inquiry into the Act’s operation and effectiveness as the South Australian framework for promoting disability inclusion in society, and included a state-wide public… Continue reading Advancing Easy Read in SA – Disability Inclusion Act Review

We get it. People out there don’t seem to like marketers and everything they do. There is a general assumption that marketers are annoying and pushy at best and exploitative and manipulative at worst. That marketers are the evil by-product of a hyper-capitalistic society with seemingly no morals, little compassion, and much greed.  So why… Continue reading Why people hate marketers and how to change that

Recently, Cornerstone Alliance worked with the Bhutanese community to better understand how they communicate with each other, what platforms they use, and how they consume information. The City of Salisbury in Adelaide is home to a large population of Bhutanese people. As with most multicultural communities, Bhutanese people congregate together and choose to live in… Continue reading 6 Things To Know When Engaging with the Bhutanese Community

Australia prides itself on its cultural diversity, with almost 28% of the population being born overseas (Australian Bureau of Statistics 2022), and almost 23% using a language other than English at home (Australian Bureau of Statistics 2022). However, the COVID-19 pandemic has raised some important lessons for public health officials and marketing personnel about the… Continue reading What the pandemic taught us about public health campaigns